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Is Japan a Good Place for Startups?

Japan based start ups

Japan stands as a beacon of innovation and opportunity in the global market. Known for its cutting-edge technology and strong trade relationships, Japan offers a fertile ground for entrepreneurs looking to launch or expand their business ventures.

In this dynamic environment, startups find a unique blend of traditional business values and a zest for new, innovative ventures.

Why Consider Japan for Your Startup?

Strategic Advantages of Japan’s Location

Japan’s geographical positioning in Asia is a strategic advantage for any business looking to make a mark in eastern markets. As an island nation with close proximity to major Asian economies like China, South Korea, and the ASEAN countries, Japan offers unparalleled access to some of the world’s fastest-growing economies. 

This location facilitates easier trade, smoother supply chain management, and faster access to a broad consumer base, making it an ideal locale for startups aiming to tap into a diverse and expansive market.

Thriving Startup Ecosystems in Japan

The startup ecosystem in Japan is robust and growing, with Tokyo at its heart. The city is not just Japan’s capital but also a bustling hub for innovation, technology, and entrepreneurship. Tokyo’s government actively supports startup growth through initiatives like subsidies, tax incentives, and funding opportunities specifically designed to foster foreign entrepreneurship. These efforts are complemented by a plethora of resources such as accelerators, incubators, and co-working spaces designed to ease the journey for new businesses.

In addition to Tokyo, other cities like Osaka and Fukuoka are also cultivating their startup ecosystems, each offering unique advantages and specializations, thus expanding the opportunities for innovation across Japan. Fukuoka, for example, has been designated a special economic zone for startups, with simplified processes for business entry and residence.

Whether you’re a budding entrepreneur or an established business looking to expand, Japan’s supportive policies, combined with its strategic location, make it an appealing destination for startups, particularly those in the tech and fintech sectors. The environment not only nurtures innovation but also provides a stable platform for growth amidst the dynamic Asian markets.

Japanese Startups and the Economy

Support from the Ministry of Economy

The Ministry of Economy, Trade and Industry (METI) plays a pivotal role in shaping the landscape for startups in Japan. METI’s initiatives are designed to bolster innovation and economic growth through various support programs tailored to new businesses.

These include financial incentives, regulatory reforms, and partnerships aimed at reducing the barriers to entry for startups. By facilitating access to resources and simplifying the administrative processes, METI ensures that startups can focus more on their growth and less on bureaucratic hurdles.

Government Efforts to Foster a Favorable Startup Environment

The Japanese government has been proactive in its efforts to create a fertile ground for startups. This includes the implementation of startup funding programs, tax incentives, and grants that are particularly accessible to sectors such as technology, biotechnology, and renewable energy. 

The government has even introduced the “Startup Visa,” for foreign entrepreneurs to establish and run their businesses in Japan. These actions reflect a comprehensive strategy to attract innovative minds and keep the business ecosystem vibrant and competitive.

Leading Startups and Growth Sectors

Japan has seen the rise of numerous successful startups that have not only dominated the domestic market but have also made significant impacts globally. Companies like Mercari, a mobile-focused e-commerce platform, and SmartNews, a news aggregation app, are prime examples of Japanese innovation reaching international acclaim. 

The fintech sector, in particular, has shown remarkable growth, with startups like PayPay revolutionizing cashless payments in a traditionally cash-reliant society. 

The investment service industry shows promise with the coming market entry of Chocolate Finance (yes, that is the correct name) to finally give retail investors in Japan a place to put their idle cash.


Recognizing the potential of Japan as a hub for startups, especially in the fintech sector, weConnect has partnered with the Japanese Financial Services Agency (JFSA) to support financial services companies eager to navigate this vibrant landscape. Through this exclusive partnership, we offer tailored support under the JFSA’s start-up program, designed specifically to help foreign financial businesses thrive in Asia.

Explore the JFSA’s Start-Up Program – Dive deeper into how weConnect can help your startup harness the full potential of Japan’s market. Let us guide you through the process, from initial planning to successful establishment, and turn your vision into reality.


The life sciences sector is also burgeoning, driven by the demand for new healthcare solutions and supported by substantial investments from both public and private sectors.

Other high-growth industries in the country include e-Commerce and digital platforms, gaming and digital entertainment, Internet of Things (IoT) and robotics. 

japanese yen

Startup Funding and Financial Opportunities

Diverse Funding Avenues for Startups in Japan

Japan offers a variety of funding options for startups, each tailored to different stages of business development and sector-specific needs. 

Venture capital in Japan is increasingly accessible, with numerous VC firms actively looking for promising startups to invest in, especially in areas like tech and biotech. Corporate funding is also a significant source of capital, with many large Japanese companies running their own venture arms to invest in innovative startups that align with their business strategies.

In addition to private funding, the Japanese government provides a wide range of subsidies and grants designed to support startups financially. These government subsidies are often sector-specific, aimed at encouraging innovation in high-priority areas such as renewable energy, digital technology, and finance. These incentives not only provide financial support but also help connect startups with a network of partners and advisors who can aid in their growth.

How weConnect Can Help Your Japan Startup with Accessing Financial Support

weConnect plays a crucial role in helping startups understand and leverage the landscape of financial opportunities in Japan. Our partnership with the JFSA enables us to offer exclusive assistance as part of the JFSA’s Start-up Support Program for new Japanese entities in the finance sector. 

We provide personalized consulting to align your startup’s goals with the most appropriate funding sources and help prepare your applications to meet the specific criteria required by these programs. Our expertise in the Japanese market ensures that you can maximize the financial opportunities available to you, reducing the usual hurdles that come with securing startup funding.

We also have great relationships with Mitsui Sumitomo Banking Corporation (SMBC) and Mizuho Bank so setting up your corporate bank account and banking relationships in Japan is another area we can help.  Accessing debt in Japan is basically free money and we can help you build your relationship with 2 of the 3 megabanks to slowly increase your credit lines over time.

Legal and Administrative Support for Startups

Startup Visa Program

Japan recognizes the potential of foreign entrepreneurs in driving innovation and economic growth. To facilitate this, the government offers a specialized Startup Visa program, designed to help international business owners establish their startups within the country. 

To set up a startup in Japan and qualify for the visa, you need 5M JPY in capital, or to hire two employees once the company is set up. The funding doesn’t need to come from Japanese investors, either. For example, one of our clients here at weConnect, ANATAE, received 6M euro from a VC firm based in Paris. They set up in Japan and accepted this funding as a japanese startup.

The availability of this to foreign entrepreneurs is a great opportunity. But, like many processes in Japan, it quickly becomes extremely bureaucratic and difficult to navigate. Learn more about the Japan start-up visa here.

Business Planning and Compliance

Figuring out the legal landscape of a new country can be daunting. Japan’s business regulations are no exception, with stringent compliance requirements that can vary significantly across different industries. To assist startups in this regard, weConnect offers expert guidance on business planning and regulatory compliance in Japan. Our services ensure that your business aligns with all local laws from corporate structure setup to tax obligations and employment laws.

It’s also important to understand the nuances of Japanese business etiquette and negotiation tactics, which are crucial for your startup’s success in Japan. Whether it’s setting up your legal entity, registering with the appropriate government bodies, or ensuring that your business operations are fully compliant, weConnect provides comprehensive support every step of the way.

Challenges of Starting a Business in Japan

Administrative Burdens

Japan’s regulatory environment is known for its meticulous attention to detail, which can present significant administrative burdens for new businesses. Entrepreneurs often face a complex web of bureaucracy when dealing with business registration, acquiring industry-specific licenses, and adhering to local regulations. These processes can be time-consuming and require precise documentation, which might be daunting for those unfamiliar with the Japanese legal system.

Complex Procedures

The procedural landscape for starting a business in Japan involves several intricate steps that can vary significantly depending on the type of business and location. From business registration to tax compliance and obtaining necessary permits, each step must be completed meticulously to avoid any legal issues. For instance, tax regulations in Japan can be particularly challenging due to their complexity and the frequency of legislative changes.

Language Barrier

One of the most immediate challenges for foreign entrepreneurs in Japan is the language barrier. Japanese is the primary language of business and government, and all official documents need to be submitted in Japanese. To effectively manage communications and ensure that all paperwork is accurately completed, it may be necessary to hire bilingual staff or utilize professional translation services. This not only aids in compliance but also helps in building relationships with local partners and customers.

Cultural Nuances

Understanding and navigating the cultural nuances of Japan is critical for business success. Japanese business culture places a high value on respect, formality, and consensus. Misunderstandings in communication styles, decision-making processes, and business meeting etiquette can significantly impact negotiations and partnerships. It is essential for foreign entrepreneurs to learn about these cultural aspects and adapt their business operations to fit into the Japanese context respectfully and effectively.

Future Outlook and Opportunities

Japan is steadily positioning itself as a leader in several emerging industries and technologies, signaling a bright future for startups in the region. Key areas such as artificial intelligence, robotics, and renewable energy are seeing significant investment and innovation, driven by both the government and private sectors. We have also seen an increase in interest from crypto and crytop-related companies to set up offices here, even relocating global headquarters to Japan, given the stability of the crypto regulatory framework in Japan over the past 5+ years.  The commitment to technological advancement and the integration of digital technologies in traditional industries provide a fertile ground for startups to innovate and thrive.

In addition to technology, the Japanese government’s focus on sustainability and smart city projects is expected to open up numerous opportunities for startups specializing in green technology and urban development solutions. The increasing emphasis on these sectors aligns with global trends towards sustainability and could position Japanese startups at the forefront of global innovations.

There is a growing trend of collaboration between large corporations and startups in Japan, which offers mutual benefits. Large companies often bring substantial resources, established networks, and industry expertise, while startups offer innovation, agility, and new technologies. This synergy can accelerate the development of new products and services, opening up new markets and improving competitive advantage.

For startups, partnerships with large companies can provide the necessary scale and credibility to advance their innovations. For established companies, engaging with startups allows them to stay connected with new trends and disruptive technologies, essential for maintaining relevance in rapidly changing markets.

Examples of such collaborations are already evident in sectors like automotive, where traditional manufacturers are partnering with tech startups to drive advancements in electric vehicles and autonomous driving technologies.

How weConnect Can Smooth the Path for Your Japan Business Launch

Doing business in Japan can be challenging due to the unique business practices and regulatory environment you’ll find here. weConnect provides comprehensive startup consulting services designed to smooth the path for foreign businesses entering this complicated, and often frustrating, market. Our team of experts offers personalized advice and support on every aspect of starting and running a business in Japan, from entity set up to a full operational subsidiary capable of signing contracts, hiring people, and making payments.

Ready to launch your startup in Japan? Contact weConnect today to discover how our expertise can open doors for your business in one of the world’s most promising markets.

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